Group site for a multi-division conglomerate
A single site covering five unrelated business lines — engineering and construction, ICT system integration, international trading, turnkey implementation, and real estate development.
The challenge
Hycean operates across engineering, procurement and construction; ICT system integration; export, import and trading; turnkey solution implementation; and real estate development.
Conglomerate sites usually fail in one of two directions. They flatten every division into vague language about excellence and synergy, or they read as five separate companies that happen to share a logo. Neither helps a visitor who came for one specific division.
What we built
- A service architecture that gives each of the five divisions its own substantive description rather than a shared paragraph
- A group-level identity that holds the divisions together without diluting any of them
- Entry points that let a visitor reach the division they came for without reading about the other four
The result
Each division can be described, linked to, and pitched on its own terms while still reading as part of one group.
Have a similar problem?
A short call, a clear answer on whether we can help, and a written scope if we can. No pitch deck, no pressure.